From Hot to Balanced: What the Market Shift Means for You

by Scott Schilling

The Southwest Florida market is experiencing notable shifts in June 2025, reflecting broader regional and statewide trends but also unique local dynamics.

• Inventory across Southwest Florida is rising, giving buyers more options and increasing price reductions, which opens opportunities for buyers but requires sellers to be strategic with pricing and marketing.

• The summer season is typically active, especially for homes under $500,000, and there is a notable trend of "fly-in-and-buy" buyers from out of state, particularly in the luxury waterfront segment, sustaining some demand despite broader market cooling.

• Overall, the market in Southwest Florida is shifting toward a more balanced or buyer-favorable environment after years of rapid growth, with opportunities for buyers who are well-informed and patient.

What this means for you

June 2025 is bringing a noticeable shift in Southwest Florida real estate. We’re moving from a fast-paced seller’s market into a more balanced—often buyer-leaning—environment. For buyers, that means more inventory to choose from, less competition, and stronger negotiating power. It’s a good time to explore options, especially in the condo market where prices have softened.

For sellers, it’s not all bad news—it just means being more strategic. Pricing correctly, staging well, and understanding local demand are more important than ever. The luxury and second-home segments are still seeing steady activity, but expectations should be grounded in today’s conditions.

What this means for me

This week has been one for the books.

I added 6 new listings to my collection, bringing me to 30 active properties, with 8 more on the way next week. Most of these are beautifully staged model homes—fully furnished, move-in ready, and priced to move thanks to some very generous builder incentives. If you’ve been waiting for the right moment to buy, this could be it. Scroll down for a preview, and follow the link to explore them all.

On top of that, I celebrated two big wins:

• I put one of the most breathtaking homes in WildBlue under contract—pending at $2,275M

• And I closed on an elegant home in Ave Maria for $960K

Moments like these are a reminder that no matter what the market is doing, the right strategy, timing, and support make all the difference.

In a shifting market like this, it’s not just about transactions—it’s about relationships, timing, and having a clear plan. That’s what I bring to the table, and I’m grateful to do this work with people who value that kind of partnership.

Whether you’re planning your next move or just staying informed, I’m here to help you make confident, well-timed decisions in a changing market.